Payday, Marketing and Cleanup

Firing and salaries, salary discounts, how each campaign type adds demand, and the end-of-round cleanup.

Payday

Everyone does this at the same time.

1. Fire any employees you like, in your structure or on the beach. They go back to the supply. Busy marketeers can’t be fired voluntarily.
2. Pay $5 to the bank for every employee with the salary symbol : working, on the beach or busy running a campaign. Entry-level employees and the CEO have no salary.

Salary discounts are mandatory and come off the total first:

• −$5 for each unused Recruiting Manager or HR Director action;
• −$15 with the First to Train an Employee milestone.

The total can’t go below $0. If you can’t pay, fire salaried employees until you can — with $0, all of them. Only if nobody else is left must you fire a busy marketeer; their campaign keeps running.

If you actually pay $20 or more after discounts, claim First to Pay $20 or More in Salaries. In the last round of the game there is no Payday.

Marketing

No decisions: campaigns run one at a time, lowest number first. For each campaign:

1. Put 1 demand counter of its item on each house it reaches. A house holds at most 3 demand counters, 5 with a garden; a full house gets nothing and existing counters are never replaced.
2. Remove 1 duration counter from the campaign, even if it added nothing (not from an eternal campaign).
3. If its last counter is gone, the campaign ends: it goes back to the supply, its marketeer goes on your beach and the busy token comes off.

Low-numbered campaigns go first, so they are more likely to find room on a house.

Campaign reach

A garden counts as part of its house: the house and garden are one 6-square house.

Campaign	Reaches
Billboard	Every house orthogonally next to it. Bigger billboards touch more houses.
Mailbox	Every house you can trace a line to from the mailbox without crossing a road, a bridge or the map edge. Two road corners that touch block the line. Its size doesn’t matter.
Airplane	Every house with any part in the 1, 3 or 5 rows or columns it flies over. Nothing blocks it.
Radio	Every house with any part on its own map tile or the 8 tiles around it.

With the First Radio Campaign milestone, your radios add 2 counters to each house instead of 1.

Cleanup

1. Throw away every unsold item in your stock. With the First to Throw Away Food or Drink milestone, keep up to 10 in your freezer instead.
2. Take back all employees from your structure and the beach into your hand. Busy marketeers stay out.
3. Remove all Coming Soon and drive-in signs: every restaurant is now open, without a drive-in.
4. Cross out milestones: put a ✗ on every milestone someone else claimed this round.
5. Demand on houses and counters on campaigns stay. Start the next round.

Throwing away at least one item claims First to Throw Away Food or Drink; the freezer works from the next Cleanup.